Rare Steakhouse

Rare Steakhouse 

Graphic Design
Print Production

The goal was to create a brand identity that is modern yet classic for an upscale steakhouse. The restaurant showcases unique steak program from New England, ingredients from locally farmed produce, dairy and day-boat caught seafood. Colors were inspired by the interior space from the brass, copper metallics, hints of marble accents and atmospheric tone. 

To give a nice classy touch to the brand identity, the overall front signage display was designed in copper brass 3D over halo light illumination with textured wood panel as the backdrop.

Check presenter, dining, dessert and wine menu below includes the outer material in a texturized copper material. Logo on the front is printed in gold foil stamp. For durability and easy cleaning, the interior liner is designed in an industrial mesh material. When reflected in light, you can see a hint of the bronze shimmer. Collateral pieces of the menu items is printed in Neenah Paper – 80lb Cover in Warm White. 

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