Ice Cream Shop

Art Direction
Print Production


Although the client did not pick this concept, I had so much fun designing this logo and illustration! Something cute, fun and whimsical for an ice cream shop.The goal was to incorporate a cow with a bow and lipstick in the identity. I played around with soft, pastel colors over bold colors like hot pink to add contrast. Thus, I added a little wink on my cow and a gigantic bow tie. I think this makes the ice cream shop look a little sweeter!

 Here are a few character expressions that can be used for collateral pieces or packaging. What do y'all think?!

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