EBH Retail Shop

Encore Boston Harbor

Graphic Design

Created a logo for a luxury retail shop featuring apparel, jewelry, bags and accessories. The goal was to create something “elevated” for the shop inside the resort and casino.  

Below shows another concept specifically for women’s apparel and accessories. This modern logo was inspired by the interior decor of butterflies from the Las Vegas sister property, Wynn Resort. Butterflies are a symbol of happiness and good luck so I thought making it a mark for the shop creates happiness and luck while shopping at the boutique. It is simple yet sophisticated.


For men’s apparel and accessories, I crafted the logo below in a distinctive monogram style. It represents the initial letters of the resort giving a classic look to the brand.

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